The Power of Signage:
Why Visibility Still Matters in Commercial Real Estate
April, 2025
In a digital-first world where online listings and virtual tours are often the first touchpoint, it’s easy to overlook one of the most effective tools for generating interest in available properties: on-site signage.
Whether you’re leasing retail space, marketing medical suites, or listing a flex property for sale, signage that clearly communicates “Available” or “For Lease” remains a powerful tool in driving awareness, inquiries, and tours. While the function may seem simple— “Let people know this space is on the market”—the strategy and placement behind that signage can have a major impact on visibility and deal velocity.
Why Signage Still Works
Signage is powerful because it meets people where they are—literally. According to a FedEx Office survey, 76% of American consumers say they have entered a store they had never visited before based solely on its signage. For commercial properties, that stat translates to real opportunities. A highly visible “For Lease” or “Now Selling” sign positioned along a well-trafficked road can generate meaningful leads before the listing ever hits the internet.
In high-traffic corridors, signage offers constant, passive marketing to thousands of drivers each day. Beyond visibility, availability signage signals momentum, it shows that something is happening at the property. For retail, office, and medical spaces in competitive markets, having the right sign in the right place can create interest faster than online ads alone
Different Properties, Different Signage Needs
Each property type benefits from a tailored signage approach. A retail center might need large, branded leasing signs with contact info at key entrances. A freestanding building could benefit from monument signage with “Now Leasing” banners. In multi-tenant buildings or office parks, suite-specific signs and directional signage can guide potential tenants directly to the opportunity.
Availability signage should also match the scale and tone of the surrounding environment. It needs to grab attention—without overwhelming or violating local code.
Don’t Forget Local Regulations
Speaking of code—local sign ordinances matter. From size and height restrictions to location rules, navigating signage compliance can get complicated. That’s why working with a team familiar with municipal requirements (and how to work creatively within them) can help avoid unnecessary delays or rework.
It’s Not Just a Sign—It’s a Signal
At the end of the day, signage is more than marketing. It’s a visual signal to the market that something is available, active, and worth paying attention to. Whether you’re targeting passersby, local businesses, or future tenants, signage remains one of the most immediate, effective, and affordable tools in your CRE toolkit.
Signage Strategy
At First Capital Property Group, we do more than list your property, we position it. From recommending availability signage placement to coordinating design and compliance, our team works closely with owners to ensure every listing has the presence and visibility it deserves.
Ready to boost your property’s visibility?
Let’s talk signage strategy—because great properties deserve to be seen.